Social Media positioning is more important that positioning in the tradtitional media. The channels through which a broad audience can be reached have become increasingly diverse. Communication must be adapted to suit the specific characteristics of each one.
For communication via social media, this means identifying groups where the target audience is actively engaged. You need to place messages within their context and wrap them in emotion. Then you need to spread them in a way that captures the group’s attention. That is successful social Media positioning.
Using influencers can support this effort. You don’t alsways have to hire them externalyy. Raising awareness through actions, and sharing those actions across social media, can also be effective.
This approach requires investment—and a bit of time. But the platform itself is virtually free.
Moe on this in my LinkedIn posts: linkedin.com/in/dr-thilo-goodall-rathert-6b975012b