by Thilo Goodall-Rathert | Jan 19, 2026 | Allgemein
Attention is a fundamental currency: a source of satisfaction and a measure of social standing. Attention on Social media promises the possibility of receiving this satisfaction. Traditional media are no longer the gatekeepers and allocators of public attention, or so... 
by Thilo Goodall-Rathert | Jan 2, 2026 | Allgemein
Human Oversight of AI was the topic of our 3rd online meeting of the “Alumni Freiburg – Club Switzerland”. Markus Langer, Professor of Work and Organizational Psychology, gave a presentation and moderated the subsequent, very intensive discussion. Some of the... 
by Thilo Goodall-Rathert | Aug 6, 2025 | Allgemein
Last week, I argued that B2B and social media don’t quite go together. The two strongest incentives of social media are (1) instant gratification and (2) endless distraction. The former manifests itself in “likes” as a new kind of currency, the latter in the addictive... 
by Thilo Goodall-Rathert | Jul 30, 2025 | Allgemein
Social Media and B2B are at odds. So far, companies have only used social media successfully for two purposes: product placement, mostly for impulse shopping, and presenting themselves as attractive employers. I consider both of these to fall under the B2C category.... by Thilo Goodall-Rathert | Apr 30, 2025 | Allgemein
Social Media positioning is more important that positioning in the tradtitional media. The channels through which a broad audience can be reached have become increasingly diverse. Communication must be adapted to suit the specific characteristics of each one. For...
