by maechler | May 8, 2025
Communications Intelligence Communication needs context. Communications intelligence engineers this context. A wide range of sources can nowadays be continuously monitored for relevant topics and developments. With some initial groundwork, responses and statements can... by maechler | May 8, 2025
Distinction Strategic positioning and market positioning lead to better growth. Positioning can never rely solely on being unique. The competition won’t allow that to last. What may last, though, is an impression of uniqueness or at least distinctiveness. That’s... by maechler | May 8, 2025
Authority and Credibility That’s all that sets you apart from an AI. Knowledge, experience, authority, and credibility define a person in the business world. An AI can now gather general and publicly available knowledge and experience faster than you can. You may be... by maechler | May 8, 2025
Good reputation is of value. Good communication fosters that value. Communication serves to strengthen reputation and foster its value. Poorly articulated goals, strategies, positioning, and values reduce trustworthiness. Clear communication produces desired effects.... by maechler | May 8, 2025
To lead is to transform. How do you convey your transformation expertise? It’s not about restructuring costs or the balance sheet. It’s about driving success and perhaps adapting the business model. Effective communication and professional stakeholder management are...
