Distinction
Strategic positioning and market positioning lead to better growth.
Positioning can never rely solely on being unique. The competition won’t allow that to last.
What may last, though, is an impression of uniqueness or at least distinctiveness.
That’s achievable through effective communication.
- Assessment of the current situation
- Workshops on previous positionings and audience responses
- Analysis of the effectiveness of previous messaging with respect to desired communication impact
- Action plan for improving the company’s strategic and market positioning
- New descriptions, statements, and messages
- Detailed development of the improved positioning for the company, team, and products
- Guidelines for implementing the new positioning across documents, the website, and social media
- Recommendations for measuring the success of the improved positioning
The value that workshops create cannot be overstated. Every company holds a wealth of experience about which arguments and narratives have a positive impact in sales. Failing to collect, systematize, and translate these insights into effective communication means missing out on proven tools.
It’s always remarkable how many ideas and experiences emerge, even in a two-hour workshop. It’s a whole bouquet of insights. What it takes is a bit of structure, some guidance for participants. Occasionally it takes some encouragement or balancing of different personalities. But all of that is absolutely manageable.
This is consulting in the form of coaching.
Communications and business consulting is collaboration.