Was is expected?
That’s up to you!
What is expected from your company is often easily expressed in terms of revenue and profit figures. Sell-side»-analysts make a living by quantifying earnings expectations and target prices.
But that doesn’t answer the question of what actual investors expect.
That question can be asked directly and in detail. With the help of AI and automated processes, investor expectations can be gathered and analyzed.
These insights form the foundation for managing expectations: negative aspects can be explained, positive developments emphasized, and missing elements addressed.
Disappointments are unmet expectations.
Good communications and business consulting prevents disappointments.
Profiling of different investor groups
Gathering and analyzing analyst opinions
Collecting investor feedback
Identifying expectations toward company leadership
Developing the communication strategy (media and social media)
Media relations and interaction with journalists
Targeted outreach to investors
Supporting and guiding media coverage
The value performance of a Swiss company had clearly lagged behind over the past 20 years. Yet analysts did not see this as a sign of catch-up potential. In terms of attractiveness, the company also ranked in the bottom third.
This situation suggests three possible approaches for communications and business consulting.
The underperformance has no underlying cause.
A communication strategy targeted at investors and analysts may already be enough to shift perception and improve positioning.
The underperformance has known causes, and the company is prepared to address them.
An internal communication strategy lays the foundation for the necessary transformation and ensures successful execution. Then follows an external communication aimed at investors and analysts.
The share price reflects deeper issues the company is not yet aware of.
A thorough company analysis, including market positioning, peer group benchmarking, and analyst interviews, can uncover the root causes. The results are then prepared for leadership decision-making in a way that secures internal alignment. Internal and external communications follow.
Good communications and business consulting starts with uncovering the causes.