Social Media and Positioning

Product placement is widely practiced on social media and can be effective.

You can also strengthen your strategic positioning, brand, and reputation through social media.

It just follows its own set of rules:

Where: Find groups where your topics are likely to be of interest.

Who: Identify or add active participants.

What: Craft messages, always connected to the group’s core theme and interests.

How: Adopt the group’s communication style.

Add: Give attention, and gain attention in return.

Good communications and business consulting follows these rules, and leverages the opportunities social media offer.

Social Media and Communications

If you aim to communicate broadly you must adapt your messages to the different channels and audiences.

Using traditional media, you need to accept the roles and goals of journalists and editors. Respecting them creates opportunities.

Social media communication is more direct, less controllable, and much faster.

There’s a wide range of sources and responses. Audiences are organized into groups with shared interests.

Using social media, you create opportunities when you respect the interests of the specific groups.

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Social Media and Information

Social media is a popular source of news even in countries where traditional media still hold a high level of public trust.

Nearly 40 % of adults in Switzerland use social media to stay informed.

In Germany, it’s nearly 30 %, and almost 50 % in the United States.

At the same time, social media is perceived as significantly less trustworthy than traditional media, at least in the U.S. and Europe.

Good communications consulting designs trustworthy communication specifically for social media.